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The CRA Marketing Plan

Please call us for a FREE Home Evaluation and Marketing Proposal. We will not be beat! 864-275-7153

The Three Ps of Selling a Home 

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.


Price is the single greatest market force that you can control as a seller. It is 90% of the sales battle!

By pricing as close to true market value as possible, you will optimize your showings, the time your home stays on the market, and even the price that you receive.

If you need an even quicker sale, price a little below market value for increased showings and offers. Periodic price adjustments are usually necessary with changing market conditions.

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.


This is your home! Before selling, you should work hard to make your home look and show like a model home.

Selling for top dollar requires excellence in total presentation, something we call the Wow Factor. Having a great looking and great showing home will optimize your time on the market, your number of showings, and even the price that you ultimately receive.

Consider the inside of your home for cleanliness, clutter, and lighting to name a few important items. Again, think Model Home Appearance!

Then consider your outside curb appeal (Your home’s and yard’s appearance from the street). The outside view of your home from the street should be pleasant, attractive, and inviting.

Finally, when it is time for a viewing by potential buyers, think SHOWTIME! You are literally putting your home on display for the potential buyers in hopes of convincing them that your home is the right one for them. Blinds and curtains should be open, the home should be clean, well-lit, and your home should have a fresh fragrance or smell. A great product helps produce great sales results!


This is where we come into play. We know that a highly effective promotional campaign can be a game changer, so we have worked hard on developing a marketing strategy that gets results!

We have designed, optimized, and refined our promotional strategy for marketing real estate into what we call our CRA MARKETING ADVANTAGE.

The CRA ADVANTAGE uniquely leverages the power of people, the internet, social media marketing platforms, and customer databases to deliver impressive sales results!  

To ultimately succeed in selling your home within a competitive market you will need a fair price, a great product, and a strong, flexible, and measurable promotional campaign that delivers unparalleled marketing reach.

Give us a call for a no obligation presentation of our CRA Marketing Advantage for Real Estate to see if we are the perfect fit for the sale of your home!

Best of all, we will let you out of our listing agreement if you feel that we are not serving you well!

Other Factors:

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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Listings provided courtesy of the Greater Greenville Association of REALTORS®, Copyright 2020.

IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

Listing information last updated on February 28th, 2020 at 11:31am EST.